Facebook publish case study about Staffordshire Police

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Staffordshire Police are being highlighted by the world’s largest social networking site in the first-ever case study by the Facebook Politics & Government Programme in the Europe, Middle East & Africa region.

On Monday 25 November 2013, Facebook published the case study about how Staffordshire Police use Facebook pages to support the forces work in keeping people safe and reassured across the county.

You can read the case study here – Facebook – Case study FINAL

The aim of Facebook Case Studies, also called ‘success stories’, are to highlight to other companies and agencies the best examples of how social networking can be used to make a real difference. Previous companies featured by the Facebook Marketing Solutions unit include Volvo, BT, Best Western, Air New Zealand, and Vodafone.

This is the first Facebook case study endorsed by the Facebook Politics & Government Programme and published about a government department in the region.

Elizabeth Linder, Facebook’s Politics & Government Specialist for Europe, Middle East & Africa, said: “As Facebook’s Government and Politics Specialist for the Europe, Middle East & Africa region, I work regularly with a number of agencies across a great variety of countries to advise them on how to make the most of Facebook.

“What strikes me is how few of the agencies and organisations I advise really see the full potential of how the social web can fundamentally transform the way they get their messages out and connect with people. Staffordshire Police is an exemplary exception to this rule.

“I have been consistently impressed with how Staffordshire Police is re-imagining its communications strategy to suit the social era, thereby truly achieving the ideal that the web today can enable a more personal – and therefore more trusted – relationship between people and the agencies who keep our cities safe. I strongly believe that other agencies will benefit greatly by learning from Staffordshire Police’s forward-thinking approach to the social web.”

Elizabeth travels around her own beat (Europe, Middle East & Africa) talking to leaders of governments and agencies about how they use Facebook to connect with their communities, highlighting examples of best practice. The Staffordshire Police page is often included in presentations given audiences ranging from EUCOM (United States European Military Command) to parliament in Vienna. 

The Staffordshire Police study includes ‘Top 5 tips for managing the page’ and detailed insights into how fans feel about the Staffordshire Police Facebook page.

Staffordshire Police’s Chief Constable, Mike Cunningham, added: “Over the past few years the use of social media in everyday life has surpassed anything that we could imagine just a few years ago. The police have an absolute duty to be open and engage with the communities we serve. Facebook has quickly become a key part of how we do our daily work to keep people safe and help them feel reassured by providing a credible and trusted source about what’s happening in communities.

“Importantly it has provided the force with a way of understanding the concerns and feelings of our communities in a real-time way. For tens of thousands of people, the Staffordshire Police Facebook page, is somewhere they turn to for factual updates about issues than concern them, and we are able to respond to those concerns, and have a real impact on live time incidents.”

David Bailey, Communications Manager at Staffordshire Police explains: “We see our Facebook pages as a partnership with the communities, we have the main force page with around 47,000 fans across the county, but we also have pages like Staffordshire Horsewatch, which help bring together communities who share an specific interest, who then share information with each other and the force to help us all work together to reduce crime.

“Every comment made on our pages is read, we are listening to the views of our communities and it continues to provide a way for local people to help support their local officers. Our followers regularly share appeals and updates with their own friends about incidents that are happening.”

Members of the communications team at Staffordshire Police regularly provide support to colleagues in other forces. On Monday 25 November, in conjunction with Facebook and the College of Policing, the force is hosting a workshop aimed at further developing knowledge about Facebook pages for colleagues from forces across England and Wales.

Mike Cunningham added: “Our Facebook page is only a success because of the people involved, I’m not just talking about those within the force, but importantly the ordinary members of the community who take the time to comment, share and like updates, those who feel confident to raise issues and those who simply like to read the updates. I thank them for getting involved.”

You can read the case study here – Facebook – Case study FINAL

Video from Elizabeth to Staffordshire Police Facebook fans – http://youtu.be/HNvEzGTi4ow

Alison Cies (left) Elizabeth Linder (right) join David Bailey from Staffordshire Police to launch the case study.
Alison Cies (left) Elizabeth Linder (right) join David Bailey from Staffordshire Police to launch the case study.

Author: bailey9799

Communications Manager at Staffordshire Police

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