Police are investigating a robbery at an off licence in Meaford Drive, Stoke-on-Trent in which the shop owner was threatened with a bladed instrument.
The incident occurred around 5pm and the offender stole cash from the till and cigarettes before making off towards a wooded area.
The shop owner was badly shaken but was not injured.
The offender is described as a white male wearing a black mask, black hooded jacket, black jeans and white gloves. He was carrying a black JD drawstring bag.
Anyone with any information is asked to call Staffordshire Police on 101, quoting incident 508 of January 7. Alternatively, you can contact the independent crime-fighting charity Crimestoppers, anonymously, on 0800 555 111, or via the anonymous online form at www.crimestoppers-uk.org
Details cannot be traced and you will not go to court.